Crystal Logic Customer Relationship Management

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Customer Relationship Management
CRM is one of the current buzzwords in commerce and industry at the moment. CRM is, effectively, the manner in which you convert historical data of your clients into meaningful information to assist with informed decision making procedures.
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Simply put it means that: just prior to your salesman making a call on one of your clients you need to know the answer to the question. ‘What hasn't the client bought from us this month that he normally purchases?'

Knowing this type of information is what CRM is all about. Because of the structure of Quick-Draw and the ease with which historical data is stored and retrieved, CRM (and SRM – Supplier Relationship Management) is an intrinsic facility within all Crystal Logic 's application software packages.
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